Portland art blog + news + exhibition reviews + galleries + contemporary northwest art

recent entries

Diane Jacobs' Homage at Weiden + Kennedy
Painting Links
Weekend Picks
Weekend Picks
Emily Nachison on Odilon Redon at PAM
Weekend Links
First Thursday Picks May 2016
Reed College Art Theft
Bonnie Bronson and Mary Henry
Artist Opportunities
Monday Links
PICA has new 16,000ft home

recent comments

pink_artist
pink_artist
brett

categories

 

Book Review
Calls for Artists
Design Review
Essays
Interviews
News
Openings & Events
Photoblogs
Reviews
Video
Links
About PORT

regular contributors

 

Tori Abernathy
Amy Bernstein
Katherine Bovee
Emily Cappa
Patrick Collier
Arcy Douglass
Megan Driscoll
Jesse Hayward
Sarah Henderson
Jeff Jahn
Kelly Kutchko
Drew Lenihan
Victor Maldonado
Christopher Moon
Jascha Owens
Alex Rauch
Gary Wiseman

archives

 

Guest Contributors
Past Contributors
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005

contact us

 

Contact us

search

 


syndicate

 

Atom
RSS

powered by

 

Movable Type 3.16

This site is licensed under a

 

Creative Commons License

Tuesday 10.23.07

« PORT in Art in America November 2007 | Main | Ongoing Installations »

PNCA and Portland an opportunity for growth

pncapotential1.jpg
Potential site for PNCA

After almost a week in California I'm back in Portland and I've been putting a lot of thought into PNCA potentially moving onto the North Park Blocks at 511 NW Broadway.

Clearly the Pacific Northwest College of Art is very interested in the property as they currently rent their space, which does nothing for their financial stability. Being denied the opportunity to build equity they are subjected to the market forces of condo development in the Pearl and the situation needs to be addressed soon.

I consider PNCA to be one of only 2 indispensable Portland visual art institutions (things are young here, PAM is the obvious other)… everyone else from RACC to PADA to PSU, even Reed is still pretty much still proving themselves and building a track record in the art community, which is fine… being hungry presents opportunities. Whereas, PNCA has nearly 100 years of history and is the chief cultural anchor of the Pearl District. With numerous free non-commercial galleries, huge public meeting spaces and numerous (often free) talks, not to mention the buzz of art students... PNCA is the Big Kahuna of cultural life in the Pearl. This civic engagement might allow the school to be gifted the site for free from the Federal Government as a "public benefit transfer." Such a transfer would allow the school to spend more on the actual project and better build their endowment, both of which greatly serve the city in ways mere business development does not.

It would also build upon the recent 15 million dollar Hallie Ford gift to the school creating critical momentum of space and philanthropy.

PNCA's proposal is very different from Melvin Mark's proposed Farmers Market and condo development, which isn't a bad runner-up situation but hardly provides these opportunities:

1) Cultural concentration and institutional critical mass for Portland:

A PNCA move to the site consolidates a unique concentration of cultural destinations on the North Park blocks, which also includes museums like Bluesky Gallery and Museum of Contemporary Craft plus commercial galleries like Charles Hartman, Augen and Froelick galleries. The Everett Station Lofts are across the street on Broadway as well. After looking at LA and San Francisco recently it is clear that none of their art schools have such primacy of place in the urban fabric. Artists are flocking to Portland partly because of this less corporate urban fabric and it will only redouble PNCA's pull. PNCA's enrollment has skyrocketed as of late based mostly on Portland's attractiveness so it makes sense that what is good for PNCA is good for Portland and vice versa.

CloepfilStlouisfinished.jpg
Brad Cloepfil's Contemporary Art Museum, St. Louis

2) Site a Sight:

Several new site options for PNCA have included local starchitect Brad Cloepfil in their plans and it's a great opportunity for Portland to make a big architectural statement. The proposed site swings into view just as you come off the Broadway Bridge traveling westbound and it could further rehabilitate the NW portion of Broadway which started in 1989 with The Everett Station Lofts and now the Desoto building just this year. Adding PNCA along with Cloepfil's rising star would make this one hot spot on the west coast, besides Cloepfil needs a good project in Portland and an art school might be even more interesting than his reputation making Weiden and Kennedy building.


Overall, there is a synergistic moment of opportunity for PNCA and Portland as a serious art city here. Yeah, everyone loves food in Portland but I think the farmers market will find another option that might be even better, food is a necessity and art as a harder sell simply requires more foresight... like the GSA public benefit transfer can provide. PNCA might not have another option that is better and I hope the GSA see's fit to give the site to the school… (that is if it's feasible for PNCA to redevelop it, a study will be completed this month).

Look the GSA gave Eugene a Thom Mayne building and this opportunity could give Portland its single most exciting cultural addition since we hosted the Armory show in 1913. It would leverage and makes good on the enormous cultural growth which has been taking place here for the past 15 or so years. We should know in the next couple of months if this great opportunity is going to come to fruition.

Posted by Jeff Jahn on October 23, 2007 at 12:44 | Comments (3)


Comments

Amen! It's ridiculous that Cloepfil gets to build these amazing, internationally acclaimed art spaces in St Louis, Seattle, NYC, et al but not his own hometown. He's certainly one of the finest museum architects working today. Having him designing a space on the park blocks for PNCA is a grand opportunity for Portland.

Posted by: brett [TypeKey Profile Page] at October 23, 2007 02:56 PM

Okay, wow...

I consider PNCA to be one of only 2 indispensable Portland visual art institutions ... PNCA is the Big Kahuna of cultural life in the Pearl.

Posted by: pink_artist [TypeKey Profile Page] at October 24, 2007 01:36 PM

Okay, wow...

I consider PNCA to be one of only 2 indispensable Portland visual art institutions ... PNCA is the Big Kahuna of cultural life in the Pearl.

Posted by: pink_artist [TypeKey Profile Page] at October 24, 2007 01:36 PM

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


s p o n s o r s
Site Design: Jennifer Armbrust   •   Site Development: Philippe Blanc & Katherine Bovee