The New PAM logo... experiences the power of dissatisfaction
people are applauding
Brian Ferriso's decision to
the gawd awful new logo for the museum.
was the first to write about the issue
but it wasn't a big secret, several
trustees of the museum were not happy with it either and we had some funny kvetching sessions about it. Thankfully, Ferriso has a very sophisticated sense of design (among other things) and it's a good thing too because Portland's design industry is huge
and we've been waiting for some up to date design action at Portland's top tier institutions, including the museum.
Yeah, the new logo is completely atrocious. Being one of those many Portland designers, I was appalled that the "new" PAM was going to represent itself with such student-grade work.
At the private opening for Jordan Schnitzer's Minimalist/Postminimalist print show Ferriso made a point of telling the crowd how important minimalism's influence was on design, it was no accident.
That is one great show BTW! The the whole series of Judds are an awesome display.
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